Real Accidents, Real People: Burns and Scalds
Burns and scalds are among the most serious injuries a child can suffer. According to the Children’s Burn Trust (CBT), in 2024 alone, over 9,000 children in the UK were...
Introducing the
Fred Ambassador Programme
Designed by the team at Fred to allow real people who have been affected by an accident within the home to share their stories.
In doing so, we hope to spread awareness about the importance of home safety especially for those under the age of 5.
Real Accidents, Real People: Tipping Furniture
Every house contains furniture. These items might be staples in our home but they pose a serious hazard to our children. If a child climbs onto a piece of furniture,...
Real Accidents, Real People: Bumped Heads
27% of UK parents state that their children have injured themselves by hitting their heads on table corners. Yet many parents still do not have all of these sharp corners...
Real Accidents, Real People: Stairgate Safety
33% of UK parents state that their children have injured themselves falling on the stairs. In the 5 year period of 2012- 2017, 90,372 children under the age of 5...
Get involved
If your little one has been affected by an accident within the home and you wish to share their story, please email influencers@cheekyrascals.co.uk to apply to our Fred Ambassador Programme.
In doing so, you may be able to prevent an accident like yours from happening to the 40,000 children who will be sent to A and E each year because of preventable accidents within the home.