Why Parents Love Fred


Fred is a favourite amongst parents for lots of different reasons. First and foremost, they love Fred because they know it helps to keep their little one safe at home, giving them peace of mind to enjoy family life. But that’s not the only reason…

Easy Fitting

When we set out to design a home safety range for children, one of the key things we considered was how easy the products are to fit. As parents ourselves, we had spent hours wrestling with the existing safety solutions, trying to fit them was a mission that made even the most DIY savvy amongst us want to run for cover. That’s why we have designed every Fred product with easy fitting in mind. Each comes with its own handy tools to help you get the perfect fit first time and every product in our range can be fitted in a matter of minutes. That gives you more time to enjoy with your little ones and less time doing DIY, happy days! If you do get stuck then check out our videos for step-by-step instructions.

Performance Materials

When it comes to safety, you get what you pay for. You can’t afford to take a chance on cheap products made from inferior materials, it is better to buy once, fit once and know that your family are protected long term. That’s why we build safety solutions that last. The designers at Fred use the highest grade materials available to ensure that you only have to do this once. Our adhesive is NASA grade and can be found sticking down the panels on the latest space program machinery. Our plastic wont snap or bend no matter how many times you slam the door. All our materials are tested to ensure they comply with and exceed the recommended standards, because as parents ourselves, we wouldn’t have it any other way.

Designed With Style

Baby proofing can be a bore if you have to ruin your homes aesthetic to do it, but with Fred, you don’t have to compromise on style succeed on safety. Our products are designed with your home in mind so they blend seamlessly with your interior design scheme to ensure your baby is protected but your home stays beautiful. Danish interior design is famous around the world and Fred uses this aesthetic of clean lines, discreet designs and premium materials in every product we create.

Trusted By Parents

Our home safety solutions are loved by parents across the UK and we love hearing from happy families who are enjoying the peace of mind that you get when you know your little one is protected from accidents and injury in the home. You can buy safe in the knowledge that you are protected by our no quibble, money back guarantee if you are not completely satisfied.